I was contacted recently by the team behind a crowdfunding campaign on Indiegogo. They just launched a new supplement called Sunset that is apparently the most effective cure for Asian flush (often refereed to as Alcohol Flush reaction or Asian glow), pre-selling the item through Indiegogo, and they have nearly reached 200% of their target in their first 7 days!
You’ve got to check this alcohol flush supplement out if you’ve ever had the annoying problem of turning red when you drink alcohol
I promised to look into this alcohol flush reaction issue and write a bit about it on the blog. It turns out that it is an extremely common issue, particularly affecting people of East Asian decent (nearly 8% of the worlds population!). Check this out:
Alcohol flush reaction (AFR) is a genetic mutation that can cause a deeply flushed appearance with consumption of even very small amounts of alcohol. Alcohol flush reaction can cause other, more severe symptoms, including increased heart rate, swelling of the skin, and vomiting. In rare cases, this condition has been known to be fatal. It is common among people of Asian descent, and has attracted the common name “Asian glow,” even though people of non-Asian descent are sometimes born with the genetic mutation that causes it. Affected persons generally don’t produce one of the enzymes crucial to the metabolization of alcohol, or produce it only in very small amounts.
This seems interesting, people turn red due to an enzyme deficiency meaning their body cant metabolize alcohol. I asked the team behind Sunset about it and they responded:
“This condition is called alcohol flush reaction and it’s main cause is a deficient liver enzyme called ALDH2 that fails to break down a toxic by-product of alcohol metabolism called acetaldehyde.
This toxic acetaldehyde builds up in your body to a point where it eventually causes your alcohol flush reaction. Other symptoms are headaches, swollen cheeks, red eyes, breathing difficulties; it can be a ridiculously annoying problem if you just want to enjoy a casual cup/glass/can of alcohol”
I hear you, Sunset team, I do! So the real question is; how does this supplement work to get rid of the flushing reaction and effectively eliminate Asian glow? I asked the sunset guys and they told me:
So I explained that there is a toxin in our liver that is to blame for our alcohol flushing, right. Well did you know that there is a naturally occurring protein in our body called Glutathione that helps to break down this toxin and neutralize it’s toxicity?
Great, problem solved! Well… not exactly.
Glutathione is one of the most powerful anti-oxidants the human body can handle and is the key to effectively fighting alcohol flush reaction. The problem is there’s not a lot of it and it’s slow to be replaced — so after its been used up tackling the toxins in alcohol it needs to be replenished to fight the toxins that cause your flushing.
This is the problem today’s flushing products fall short of addressing.
Sunset alcohol flush support uses an amino acid called NAC (N-acetyl cysteine) in its formula which breaks down rapidly into Glutathione, replenishing your natural levels and helping you deal with these toxins. The flush preventing effects of this alone are staggering. We also use a natural anti-histamine in Sunset. Back in the 80’s scientists discovered that you could reduce alcohol flushing by taking anti-histamines like Pepcid AC.
Why did these work? Well if you recall, the alcohol metabolite acetaldehyde is the main culprit of your unwanted reaction to alcohol. It is thought that the consumption of anti-histamines had the effect of slowing down the metabolism of alcohol and the rate at which the body was required to process acetaldehyde.
We use a compound called Quercetin, found in many fruits and vegetables that works a lot better than Pepcid and doesn’t come with all the risks of taking a pharmaceutical pill on a regular basis. Quercetin combats flushing on two fronts: it compliments NAC by elevating the level and function of enzymes responsible for Glutathione synthesis in the body and, like Pepcid, it acts as a powerful antihistamine and anti-inflammatory preventing the body’s reaction to any flush provoking toxins that get left behind.
Quercetin’s solubility is drastically increased when combined with a compound called Bromelain (naturally found in Pinapples).
In total, a synergy of 12 different minerals and compounds have been combined to produce a convenient pill that combats alcohol flushing better than anything else under the sun.”
I am extremely impressed by the in-depth knowledge the Sunset guys seem to have about the problem of Asian flush, and I’m looking forward to hearing back from users of the supplement on it’s effectiveness for getting rid of red faces after people drink alcohol!
The Indiegogo page for Sunset lets you pre-order the supplement with an estimated shipping date of next month. They are also offering different discounts off of RRP for a limited amount of orders/contributions, so if you’re interested you should check it out today: